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This Composer and Sound Studio Founder Believes in Sonic Branding

This Composer and Sound Studio Founder Believes in Sonic Branding

Check out Kristina Monllos’ feature on Joel Beckerman for Adweek. Here’s an excerpt:

Take the indoor theme park experiences that Beckerman scored for Cartoon Network or the sonic brand identity and “soundtrack of ‘safety’” he developed for a global car manufacturer’s new electric vehicle. “The connected world of consumer products we live in … has pushed us into so many exciting new territories,” Beckerman explained. “And sound is the red thread that ties all these experiences together.”

Read more at Adweek

Date:
September 6, 2017
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Press
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