Explore our Press and our POV


Behind the scenes with Man Made Music on The Drum’s new super sonic branding

Check out Bennett Bennett on the new sonic identity we created for global media platform The Drum: As The Drum rolls out a new visual identity across its magazine, awards and website alongside the launch ... Read More

Sound Branding Agency Founder Has Ear-Catching Ideas for the New York City Subway

Check out Darryn King's feature for Forbes on Joel Beckerman's "ear-catching ideas for the New York City subway": “Frankly, the sound when you swipe the card and you’re successful sounds exactly the same as when ... Read More

How a Music Design Agency Made Silent Electric Vehicles Sing Through Sonic Branding

Check out Man Made Music's Dan Venne and Kevin Perlmutter. Speaking with John Converse Townsend of FastCompany on our work with Nissan: Watch "How Silent Electric Vehicles Get Their Sound" on FastCompany ... Read More

Director of Strategy, Kristen Lueck Talks at TEDx on Music / Sound Strategy and Sonic Branding

Check out Man Made Music's Director of Strategy, Kristen Lueck speaking at TEDx for EAE Business School in Madrid: Whether we realise it or not, music and sound score everything – from cine films to ... Read More

EVP Managing Director, Lauren McGuire, Talks the Importance of Music Marketing, Sonic Branding, Audio Logos and More

Check out Katie Richards' article at Adweek, featuring insight from EVP managing director Lauren McGuire: “If music creates emotion, what we see is brand favorability increases, brand consideration increases, metrics that really apply directly to ... Read More

Joel Beckerman Elected as New Writer Member to ASCAP Board of Directors

A million congratulations to Joel Beckerman for being elected as a new writer member to ASCAP's Board of Directors. “ASCAP is the only member-run US performing rights organization, with a Board made up solely of ... Read More

This Composer and Studio Founder Believes in Sound / Audio Branding

Check out Kristina Monllos' feature on Joel Beckerman for Adweek. Here's an excerpt: Take the indoor theme park experiences that Beckerman scored for Cartoon Network or the sonic brand identity and “soundtrack of ‘safety’” he ... Read More

Is Sound Design The Next Frontier For Sonic Branding?

Will Burns interviewed Joel Beckerman for Forbes about sonic branding. Check out an excerpt below: The musical truth is that we must create identities as emotional stories, but also modular constructions. It’s somewhat similar to ... Read More

Curated Music Makes Hospital Stays More Pleasant

See Dr. Manny Alvarez's interview with Joel Beckerman on Fox Extra below. Watch the latest video at video.foxnews.com ... Read More

Mix’s Cover Story on Audio Branding Agency, Man Made Music

Check out the comprehensive biography of our studio, MIX Magazine's cover feature this month. Though Beckerman had already been growing Man Made for more than 10 years at that point, he changed direction, taking his ... Read More

Music Branding Company Partners with UsTwo to Tackle the Sound of EVs

The trick, says Man Made founder Joel Beckerman, lies in creating a sound distinctive for people to recognize but not ignore. (This is the problem with car alarms—no one even pays attention to them.) The ... Read More

Music Design Agency Reimagines HBO’s Feature Presentation Open

Check out PromaxBDA Brief's feature about Imaginary Forces' reimagining of HBO's Feature Presentation open, featuring music from us at Man Made Music: The premium cable network turned to Man Made Music to adapt the original ... Read More