Explore our Press and our POV

Director of Strategy, Kristen Lueck Talks at TEDx on Music / Sound Strategy and Sonic Branding

Check out Man Made Music's Director of Strategy, Kristen Lueck speaking at TEDx for EAE Business School in Madrid: Whether we realise it or not, music and sound score everything – from cine films to ... Read More

EVP Managing Director, Lauren McGuire, Talks the Importance of Music Marketing, Sonic Branding, Audio Logos and More

Check out Katie Richards' article at Adweek, featuring insight from Lauren McGuire: “If music creates emotion, what we see is brand favorability increases, brand consideration increases, metrics that really apply directly to ROI. When it ... Read More

Sonic Innovation: The Next Frontier

Originally published on SmartUp “The Innovation Hub”. Story by Jonathan Littman and Susanna Camp. The usual suspects rendered the expected corporate keynotes at a New York Innovation conference, and then came Kevin Perlmutter, a man ... Read More

Can Sound Make the Healthy Choice the Easy Choice?

Twist, pop, Ahhhhhhhh. When craving a sweet and refreshing Snapple, all that stands in your way is a simple twist of the top and a most satisfying pop. While most bottles are encumbered by plastic ... Read More

Innovation Inspiration from The Summit

I had the privilege of attending the inaugural AT&T Business Summit. The goal of The Summit, according to Thaddeus Arroyo, CEO of AT&T Business was: “to inspire an audience to think differently about how technology ... Read More

Designing the Sound of Safety

I recently had the pleasure of speaking at the AES Automotive Conference in San Francisco with my colleague, and Man Made’s Creative Director, VR and Technology, Joel Douek. We were there to talk about the ... Read More

Joel Beckerman Elected as New Writer Member to ASCAP Board of Directors

A million congratulations to Joel Beckerman for being elected as a new writer member to ASCAP's Board of Directors. “ASCAP is the only member-run US performing rights organization, with a Board made up solely of ... Read More

This Composer and Studio Founder Believes in Sound / Audio Branding

Check out Kristina Monllos' feature on Joel Beckerman for Adweek. Here's an excerpt: Take the indoor theme park experiences that Beckerman scored for Cartoon Network or the sonic brand identity and “soundtrack of ‘safety’” he ... Read More

We’re Hiring: Freelance VR Audio Programmer

Man Made Music and EccoVR are looking for a highly motivated Audio Programmer to join our freelance VR / AR audio team. You must be self-driven and able to champion audio-related features from conceptualization to ... Read More

We’re Hiring: Freelance Strategists

Our studio is seeking freelance strategists! We’re looking for people to inspire and push client thinking around branding, culture and trends in innovative and impactful ways. - Excited to stretch your thinking and understand what ... Read More

Is Sound Design The Next Frontier For Sonic Branding?

Will Burns interviewed Joel Beckerman for Forbes about sonic branding. Check out an excerpt below: The musical truth is that we must create identities as emotional stories, but also modular constructions. It’s somewhat similar to ... Read More

C2MTL — Inspiration From the Big Top

C2 is a literal circus, with a “360 Big Top” mainstage, and Cirque du Soleil as a founding partner, inspired by creative agency Sid Lee. It’s the anti-conference… conference. A cacophony of ideas and inspiration, ... Read More