Explore our Press and our POV


Addressing Today’s Top Brand Challenges With Sonic Identity

The bar for brand experience has never been higher. Today, marketing and customer experience leaders are in pursuit of the best ways to connect with their desired audiences across an ever-increasing number of touch points ... Read More

Music Studio Innovation Guy Can’t Sing or Dance

But we’ve got rhythm… Every day I’m surrounded by talented musicians and tempting instruments, but if I dare to pick up that acoustic guitar in the corner of the studio, my credibility is sunk. Even ... Read More

Dear Brands: You’re Using Christmas Music All Wrong. Here’s How To Fix It.

Check out KC Ifeanyi's feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us at Man Made Music: It's not about the Christmas music, per se, it's about the ... Read More

How Do You Attach Sonic Design to Brand DNA?

Check out Len Stein's interview with Joel Beckerman over at Branding Magazine: Over time, sonic design has spread throughout the media and now stands at the forefront of aural marketing memes as “sonic interaction design.” ... Read More

Music Company Uses Sound to Bring Theme Park to Life

Check out the latest interview with Joel Beckerman on Coaster 101: Joel Beckerman and his Man Made Music company are responsible for some of the most recognizable brand themes and sonic identities for big names ... Read More

Playlist: Sweet Sounds of the Holidays

Candy canes, yule logs, gingerbread – what’s not to love? Well, maybe having to hear the same music on repeat for a month. We’ve got you covered with sweet tunes to match your sweet tooth ... Read More

‘Hear This’: Q&A with Kevin Perlmutter, Man Made Music’s EVP, Chief of Innovation

Originally published on Now more than ever brands are realizing the importance of using music and sound to strategically engage with their audience. Those who have caught on recognize that people are affected by sound ... Read More

Playlist: Halloween For 2016

Halloween is creeping around the corner so Man Made Music has assembled two Spotify playlists to get you in the spirit. Get spooked with these playlists of hair-raising, spine-chilling music — from Hollywood’s iconic horror ... Read More

From Assembly Line to Playground: Sound’s Crucial Role in Experiences

Talk of e-commerce experiences often involves a smattering of familiar words: “intuitive this,” “quickly that,” "so-seamless-my-five-year-old-son-could-redecorate-our-house-in-the-dark" easy. (eBay shows us Karlie Kloss can do it in 24-hours, so can you!). Clean, simple and user friendly ... Read More

My Back Pages: Bob Dylan and the Art of American Storytelling

Bob Dylan was honored last week with a Nobel Prize in Literature for “having created new poetic expressions within the great American song tradition.” This was big news in the music world, but what really ... Read More

Building Your Sonic Brand

Read Jack Hitt on sonic branding and Joel Beckerman: Fajitas, Beckerman writes, were merely a decent-selling dish that went supernova as a middle-class entree after Chili’s focused its presentation on the loud sizzle of the ... Read More

Man Made Music’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump

Check out Diane Clehane's interview with Joel Beckerman: Believe it or not, Joel’s work is just as far reaching and impressive beyond soundtracks. Every brand, he said, needs “sonic sound” not recycled pop tunes to ... Read More