Check out brandchannel’s interview with Man Made Music SVP, Chief Strategist, Kevin Perlmutter:
brandchannel: Sonic identity has been around for a while, why should marketers pay more attention to it now?
KP: Today, sonic identity is more important than ever. As brands are moving well beyond advertising and becoming more experience-focused, new tools are required to successfully connect with audiences in digital touchpoints, in spaces and at live events. The strategic use of sound can be seamlessly woven through brand touchpoints to provide more familiar and more desirable brand experiences. There’s a lot of research around this—the right music improves brand experiences and metrics, where the wrong music can have the opposite effect.
Check out Mark Joyella on our work for CBS Evening News:
The CBS Evening News debuted a refreshed open and tease bumpers–and a brand new music package. “We hope that when you hear this music, you will know this is The CBS Evening News,” anchor Scott Pelley said in a package devoted to the new sound. “This year we decided it was time for a new beginning.”
Watch the CBS Evening News feature on their new theme music from Man Made Music and Wayne Sharpe:
Check out Brian Steinberg on our work for CBS Evening News:
The venerable newscast this evening will debut a new musical theme and new graphics elements, part of an effort to lend the show a new look as it continues to emphasize enterprise reporting and investigative journalism and distinguish itself from rivals on NBC and ABC. In recent weeks, the show has tinkered with the backdrops and camera angles it uses to create views that are more striking. The tweaks coincide with anchor Scott Pelley’s fifth anniversary at the helm of the broadcast.
Check out Mix Magazine on Man Made Music, from their list of the World’s Finest in Studio Design:
Francis Manzella’s FM Design, in collaboration with reMade, conceived this multi-use creative space for Man Made. The two primary studios are fully floated on jack-up concrete slabs. All studio rooms include floor-to-ceiling custom acoustic treatments and a high-end finish package. Extensive use of DMX-controlled LED lighting and a 20-channel sound system in common areas fill the work environment with the sights and sounds of Man Made’s sonic identities and experiences. Key equipment includes an Avid Control Surface, Pro Tools, Focusrite processing, Genelec monitors and extensive collections of mics and instruments.
See the full list at Mix…
Check out the Forbes video feature on Joel and Man Made Music:
Presented by Forbes.
Watch Amber MacArthur’s interview with Joel:
Check out iMedia on scoring the mobile experience, with insight from Joel Beckerman:
How are these sounds created? Beckerman explains that they take a customer-focused approach, based upon human needs. By putting these needs at the center, they can determine which states of being match with particular sounds.
Roses are red, violets are blue, you want to get laid and we’re here for you!
The perfect song can make or break the mood. Whether you are appreciating a long term beau, celebrating with a new squeeze or just showing yourself some love this Sunday, these custom Valentine’s Day playlists from the Man Made Music team hit all the right notes.
Fall for fresh talent with our New Love mix of emerging artists. Listeners will be impressed by a wide breadth of styles that come together to form a smooth, sexy and contemporary collection.
Everyone remembers their first. Bump-n-grind to over an hour of irresistible throwbacks with Baby Love aka “Songs to Get You Laid”.
Man Made Music
The world lost a rock legend this week, and we at Man Made Music were talking about the impact of Lemmy Kilmister of Motörhead on music, creativity and how we will remember his style, his intensity and his music. We’ve also shared a killer Spotify playlist of our favorite Lemmy moments and moods.
As most of you know, the rock world lost a legend to cancer on Monday. Lemmy Kilmister from Motörhead was 70 years old and the hardest badass rocker I’ve ever seen. They played hard, fast and loud with a wall of Marshalls behind them and Lemmy with his hat, in his quintessential rock stance with his head up growling into the microphone. I saw him for the first time perform live on the ’80s British TV show, The Young Ones, which aired on MTV back in the day. I knew he was a badass but to see him perform was a whole new experience and I wanted more. I needed to experience it in person. I needed to feel my ears bleed, my heart race and my body vibrate. The last time was in 2009 in NYC at Roseland, which is also no longer around (seems to be a trend). They did not disappoint. It was just as good as the first time. It’s the end of an era. Rest in peace, Lemmy.
– Kim Paster, SVP, Operations
Listening to Motörhead triggers a very distinct adrenaline rush that I don’t get from other rock or metal music – especially any rock music that’s been produced within the last 10 to 15 years. The best way to describe the feeling is to imagine riding shotgun in an old beat-up car with a reckless (possibly inebriated) driver. You’re going too fast and taking each corner with a death wish – yet you deep down know that you’re not going to crash – this wild driver, this old car, they’ve been driving this road for decades and haven’t crashed yet. So fuck it – live a little and trust Lemmy to get you to wherever the ride takes you.
There was a looseness to their playing. Recording to a “click” wasn’t important, nor were flashy tricks in virtuosity or slick record production. What you got was pure, raw rock and roll. We’ve lost these types of records. These were made before the volume wars, making recordings “appear” as loud as possible. “Ace of Spades” makes you want to turn your stereo up as loud as it goes. Try it sometime and see what happens. The loss of Lemmy means something to the history of Rock and Roll. As we try to perfect, package and sell “true authenticity”, remember that sometimes real authenticity comes with raw edges and a sense of reckless abandon.
– Dan Venne, SVP/Group Creative Director, Lead Producer
Image courtesy of Wikipedia