Check out Kristina Monllos’ feature on Joel Beckerman for Adweek. Here’s an excerpt:
Take the indoor theme park experiences that Beckerman scored for Cartoon Network or the sonic brand identity and “soundtrack of ‘safety’” he developed for a global car manufacturer’s new electric vehicle. “The connected world of consumer products we live in … has pushed us into so many exciting new territories,” Beckerman explained. “And sound is the red thread that ties all these experiences together.”
Man Made Music and EccoVR are looking for a highly motivated Audio Programmer to join our freelance VR / AR audio team. You must be self-driven and able to champion audio-related features from conceptualization to completion.
• Work alongside EccoVR sound designers & client game programmers to integrate sound & music into upcoming VR & AR projects
• Advise on out how to use existing technology to achieve new and unique audio features for spatial sound
• A strong interest in audio processing and creating awesome VR experiences with best-in-class audio implementation
• At least 2 years of professional programming experience
• Ability to work independently and efficiently under deadlines
• Proficiency in C/C++ and Microsoft Visual Studio
• Strong communication and teamwork skills
• Experience with Wwise Middleware
• Experience working with Unreal Engine 4 & Unity
• Experience with 3D audio SDK’s such as FB360 (.TBE), Steam VR (Phonon), Oculus Audio
• Familiarity with mixing, sample rates, data compression filters, reverbs, etc.
• Experience implementing and mixing for 3D spatialized audio and interactive environments, including ambisonic audio tracks
• Experience/interest in making custom abstract behavior and/or interactive music systems
Let us know! Interested parties, please send resumes to: email@example.com
Our studio is seeking freelance strategists!
We’re looking for people to inspire and push client thinking around branding, culture and trends in innovative and impactful ways.
– Excited to stretch your thinking and understand what makes audiences tick?
– Have at least 2 years of strategy experience?
– Want the flexibility of working on a project-to-project basis?
Man Made Music unlocks the power of sound for entertainment, brands and people, but it all starts with a strategic eye on culture, technology, and audiences. These learnings influence how we position our clients to show up in the world, providing a framework that will support translating existing brand strategy into an actionable and one-of-a-kind music and sound identity. From theme parks to television themes, automobiles to streaming platforms — each challenge is dynamic and different.
Let us know! Send resumes and notes to: firstname.lastname@example.org with “Look Here!” as the subject.
Will Burns interviewed Joel Beckerman for Forbes about sonic branding. Check out an excerpt below:
The musical truth is that we must create identities as emotional stories, but also modular constructions. It’s somewhat similar to film scores where a tiny phrase or iconic sound can act as a memory trigger which is also an emotional trigger that can exist in a tiny time frame—sometimes as small as two seconds. And we are constantly reinventing our process of getting there for every different project. It’s challenging but very satisfying when we get it right!
This week, Man Made Music is making an appearance at C2 Montréal — and in true MMM fashion, we went all in for this experience.
Founder Joel Beckerman will be giving a fireside chat — an experiential, sound-driven exploration of space, death, stillness and memory in the big top on the first day of the conference. Joel will explore these personal stories by combining performance and presentation, illustrating how sound scores every moment of our lives. This was of course a big team effort — notably, the work of MMM sound designer, editor, and composer Alex Siesse, whose original sound and music brings every moment of the performance to life.
We don’t stop there! Man Made Music will also be leading a masterclass, The Surprising Way to Rev Your Brand’s Emotional Engine, on driving creativity and business impact through the strategic use of sound. Participants in the masterclass will unlock a brand’s potential through the MMM process of building an emotional brief, learning to create a common sensory language, and how to bring emotion to the forefront of every project.
MMM’s own work will also be audible throughout the conference. To further enhance the theme of Ecosystems for C2 Montréal, we developed five cinematic soundscapes to play between sessions in the big top throughout the conference. These immersive takeover moments interpret the theme of Ecosystems in a surprising and powerful way. Exploring Marketing, Entertainment, Talent, Cities and Moonshots through the power of sound and tapping into the collective subconscious of what these systems sound like beneath the surface. There are gentle and fluid visuals to highlight the soundscapes, generated from the frequencies of the pieces composed by Man Made Music’s Creative Director, VR and Technology, Joel Douek.
See Dr. Manny Alvarez’s interview with Joel Beckerman on Fox Extra below.
Check out the comprehensive biography of our studio, MIX Magazine’s cover feature this month.
Though Beckerman had already been growing Man Made for more than 10 years at that point, he changed direction, taking his cue from an inspiring project. “I had worked on Anthony Bourdain’s [Travel Channel program] No Reservations. For that, there was time and budget to bring in artists like the Jon Spencer Blues Explosion, and we produced them to create the show theme, while we created episodic themes and underscores for each episode. Each episode for that show was like a little movie, and we used music and sound to make it feel like a movie score. They also needed indigenous music from different countries around the world, and we didn’t want to fake that…
Man Made Music partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thanks to Wired for the feature!
The trick, says Man Made founder Joel Beckerman, lies in creating a sound distinctive for people to recognize but not ignore. (This is the problem with car alarms—no one even pays attention to them.) The sound can’t be too melodic, either, because that does not convey urgency. “We want a sound that elicits the quickest reaction time,” Beckman says.
Check out PromaxBDA Brief’s feature about Imaginary Forces’ reimagining of HBO’s Feature Presentation open, featuring music from us at Man Made Music:
The premium cable network turned to Man Made Music to adapt the original score, which was re-recorded with a full orchestra.
“Everyone knows the iconic HBO theme, and it was such a pleasure to have the opportunity to transform it once again, this time with the IF team,” said Man Made Music’s Joel Beckerman. “We knew that we had to help bring IF’s stunning visual reimagining to life, while also creating something that would stand on its own musically. This led us to augment the orchestra with many layers of organic and synthetic texture to help sonically bring the theme into the future, while keeping one foot grounded in HBO’s legacy.”
Check out KC Ifeanyi’s feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us at Man Made Music:
It’s not about the Christmas music, per se, it’s about the Christmas experience. Does it help enhance that experience or does it distract from that experience? Think about music and sound as part of the entirety of a holiday experience and not just as a layer or an add-on or something that you need to have.