This week, Man Made Music is making an appearance at C2 Montréal — and in true MMM fashion, we went all in for this experience.
Founder Joel Beckerman will be giving a fireside chat — an experiential, sound-driven exploration of space, death, stillness and memory in the big top on the first day of the conference. Joel will explore these personal stories by combining performance and presentation, illustrating how sound scores every moment of our lives. This was of course a big team effort — notably, the work of MMM sound designer, editor, and composer Alex Siesse, whose original sound and music brings every moment of the performance to life.
We don’t stop there! Man Made Music will also be leading a masterclass, The Surprising Way to Rev Your Brand’s Emotional Engine, on driving creativity and business impact through the strategic use of sound. Participants in the masterclass will unlock a brand’s potential through the MMM process of building an emotional brief, learning to create a common sensory language, and how to bring emotion to the forefront of every project.
MMM’s own work will also be audible throughout the conference. To further enhance the theme of Ecosystems for C2 Montréal, we developed five cinematic soundscapes to play between sessions in the big top throughout the conference. These immersive takeover moments interpret the theme of Ecosystems in a surprising and powerful way. Exploring Marketing, Entertainment, Talent, Cities and Moonshots through the power of sound and tapping into the collective subconscious of what these systems sound like beneath the surface. There are gentle and fluid visuals to highlight the soundscapes, generated from the frequencies of the pieces composed by Man Made Music’s Creative Director, VR and Technology, Joel Douek.
Reports to: EVP, Chief of Innovation
If you’re passionate about the intersection of emerging technology / sound / human behavior, check out this opportunity.
About Man Made Music
We’re a strategic music and sound studio. Music people who create lasting impact in surprising ways by unlocking the power of sound for entertainment, brands & people. We are fast-growing leaders in our space who work with top brand and entertainment companies to create sonic identities and experiences – AT&T, Nissan, IMAX, CBS, HBO, NBC, ESPN, to name a few.
Our team includes musicians, composers, producers, strategists, client experience and operations team members. And now we’re looking for a creative technologist to be the bridge between sound / music ideas and emerging technology. You’ll help us create innovative experiences to improve how we serve our clients and how our clients engage their audiences.
About The Role
The role is about learning through making. It includes leadership and facilitation of prototype creation, providing guidance on idea feasibility, systems integration, some cross-platform programming, and management of green-lit investigations and client-funded projects. You’ll work closely with the Chief of Innovation, and partner with the creative team to explore and bring to life innovation possibilities. You’ll be a filter and advocate for emerging technologies to inspire, conceive and prototype never-been-done before immersive and interactive experiences. You’ll enlighten us from your unique perspective.
About You – Desired Qualifications
• Genuine interest in sound with a desire to be around music people and work among them in amazing New York City music studios
• Innate curiosity with a passion for emerging technology and creating new immersive experiences
• Love for exploring and testing the boundaries of what’s possible for multimodal and multisensory interactions
• Tuned-in to emerging technology trends and new APIs across major platforms
• Self-directed and able to work autonomously, with project management / production skills to manage resources, budgets and timetables
• An ability to create prototypes with whatever software tools work best for you to communicate your ideas — such as InVision, Justinmind, Marvel, Framer, Adobe Creative Suite
• Ambition to work in music, multimedia and immersive experience software such as OSC, MIDI, Lemur, Crestron, QLab, Dante and others
• A portfolio of work to demonstrate your capabilities
• (Nice to have) 2-3 years of experience working in a digital agency environment
• (Nice to have) 2-3 years of experience developing and prototyping software solutions
Check out the comprehensive biography of our studio, MIX Magazine’s cover feature this month.
Though Beckerman had already been growing Man Made for more than 10 years at that point, he changed direction, taking his cue from an inspiring project. “I had worked on Anthony Bourdain’s [Travel Channel program] No Reservations. For that, there was time and budget to bring in artists like the Jon Spencer Blues Explosion, and we produced them to create the show theme, while we created episodic themes and underscores for each episode. Each episode for that show was like a little movie, and we used music and sound to make it feel like a movie score. They also needed indigenous music from different countries around the world, and we didn’t want to fake that…
Man Made Music partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thanks to Wired for the feature!
The trick, says Man Made founder Joel Beckerman, lies in creating a sound distinctive for people to recognize but not ignore. (This is the problem with car alarms—no one even pays attention to them.) The sound can’t be too melodic, either, because that does not convey urgency. “We want a sound that elicits the quickest reaction time,” Beckman says.
Check out PromaxBDA Brief’s feature about Imaginary Forces’ reimagining of HBO’s Feature Presentation open, featuring music from us at Man Made Music:
The premium cable network turned to Man Made Music to adapt the original score, which was re-recorded with a full orchestra.
“Everyone knows the iconic HBO theme, and it was such a pleasure to have the opportunity to transform it once again, this time with the IF team,” said Man Made Music’s Joel Beckerman. “We knew that we had to help bring IF’s stunning visual reimagining to life, while also creating something that would stand on its own musically. This led us to augment the orchestra with many layers of organic and synthetic texture to help sonically bring the theme into the future, while keeping one foot grounded in HBO’s legacy.”
Check out KC Ifeanyi’s feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us at Man Made Music:
It’s not about the Christmas music, per se, it’s about the Christmas experience. Does it help enhance that experience or does it distract from that experience? Think about music and sound as part of the entirety of a holiday experience and not just as a layer or an add-on or something that you need to have.
Check out Len Stein’s interview with Joel Beckerman over at Branding Magazine:
Over time, sonic design has spread throughout the media and now stands at the forefront of aural marketing memes as “sonic interaction design.” Here we explore the role of sonic design in branding with one of the field’s leaders, Joel Beckerman of Man Made Music, whose iconic brand sounds span across telecoms, film, and even network television.
Check out the latest interview with Joel Beckerman on Coaster 101:
Joel Beckerman and his Man Made Music company are responsible for some of the most recognizable brand themes and sonic identities for big names in the entertainment world including ESPN, HBO, Hulu, just to name a few.
Now, he and his team have ventured into a new frontier: using sound to give life to the Cartoon Network area at the new IMG Worlds of Adventure theme park in Dubai. Opened in August of this year, IMG Worlds of Adventure is the largest indoor theme park in the world at 1.5 million square feet. It features three roller coasters and five different themed zones, including the Cartoon Network area, which comprises 200,000 square feet of space alone.
Candy canes, yule logs, gingerbread – what’s not to love? Well, maybe having to hear the same music on repeat for a month. We’ve got you covered with sweet tunes to match your sweet tooth. So grab your mug of cocoa and curl up by the fire with our 2016 Holiday Playlist. No sugar added.
Halloween is creeping around the corner so Man Made Music has assembled two Spotify playlists to get you in the spirit. Get spooked with these playlists of hair-raising, spine-chilling music — from Hollywood’s iconic horror themes to classical music’s atonal masterpieces. Enjoy and have a hauntingly delightful Halloween!
Halloween in Hollywood
Iconic horror themes from some of Hollywood’s greatest composers like Herrmann, Carpenter and Williams
Featuring atonal compositions from Schoenberg, Stravinsky, Bartók and more